KAT THE LABEL

I DON’T NEED A DAY

International Women’s Day Is typically a time for Brands to voice their opinion and stand on their soap box and talk to the values of the company by using imagery of empowered woman and preach to the betterment of women and their struggles.

Self-esteem, courage, strength, equal pay, equal opportunities… all these subject matters are spoken with a tone of voice and attitude that women need help with this and that the world needs to start focusing on these aspects and help women achieve them.

BUT, as a purely female focused brand and products, KAT THE LABEL believes and delivers on the promise that women are already empowered and don’t need any help being the superpower they already are.

This insight gave way to an idea that is confident, independent and has all the attitude of every woman who wears the brand.